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Google Ads / PPC in Toronto.
Google Ads puts you in front of people at the exact moment they're looking for what you sell. It also costs money every single day, so we treat your budget like our own: tight keywords, honest tracking, and a clear answer each month to the only question that matters, which is what a customer cost you.
The short version
Show up the moment someone searches with a credit card in hand.
- Keyword research and campaign plan
- Search, Display and remarketing campaigns
- Ad copy, written and tested against itself
- Notes on your landing pages, with fixes
What's included
What you actually get.
Google Ads campaigns aimed at people ready to buy, with tracking that shows what every lead costs.
- 01Keyword research and campaign plan
- 02Search, Display and remarketing campaigns
- 03Ad copy, written and tested against itself
- 04Notes on your landing pages, with fixes
- 05Conversion tracking for calls, forms and purchases
- 06Negative keywords, so you stop paying for the wrong searches
- 07Bid strategy that changes as the data comes in
- 08A monthly report in plain English
- 09Google Analytics 4 connected
Who it's for
A good fit if this sounds like you.
- Businesses that need leads this month, not next year
- Service businesses with a clear area they cover
- Online stores with products that already sell
- Anyone launching a new service or a new location
- Businesses running SEO who want results while it builds
Field notes
What Google Ads actually costs in Toronto
Click prices swing hard by industry, so a citywide "average CPC" tells you almost nothing about your budget. A Toronto personal injury firm pays about $35.54 CAD for its key click, while a Toronto dental practice pays closer to $7.78 for the equivalent. We did the full math, from click price through conversion rate to a cost per lead you can defend, in our breakdown of what a Google Ads agency in Toronto actually costs.
Paid search works best when it isn't carrying the whole business on its own. Most clients we run ads for are building organic visibility at the same time, because a map pack position keeps sending traffic long after an ad budget stops. If you're weighing the two, local SEO in Toronto covers what the organic side involves, and our SEO and local search work runs alongside this one rather than competing with it.
How we work
How it runs, step by step.
You'll hear from us every week, and you'll know what something costs before we do it.
- 01
Research
Keywords, competitors and budget, worked out before a single dollar is spent. You'll know roughly what a click costs in your market before we launch.
- 02
Build and launch
Campaigns, ads, tracking and a hard look at the landing page. We watch the first two weeks closely, because that is when the expensive mistakes happen.
- 03
Optimize
Bids adjusted, losing ads paused, new negatives added every week. Each month we cut what isn't working and put the money behind what is.
FAQ
What people ask before they start.
If your question isn't here, bring it to the call.
How much should I budget for Google Ads?
For most local businesses we suggest at least $1,000 a month in ad spend, plus our management fee on top. We'll give you a specific number for your market after the research.
How fast will I see results?
Leads can start within days of launch. Campaigns usually settle into a steady cost per lead after 30 to 60 days of tuning.
Your move
The world's still searching.
Book a free 30-minute call. We'll look at your website, your Google listing and what happens when someone calls, then tell you honestly what we'd fix first. If the answer is "not much", we'll say that too.

