Get chosen · Toronto HQ · Worldwide
Branding & Visual Identity in Toronto.
People judge a business in about the time it takes to glance at a logo. If yours was made in a hurry five years ago, it's quietly telling customers you're smaller than you are. We build identity systems: logo, colour, type and the rules that keep them consistent everywhere they appear.
The short version
Look like you charge what you charge.
- A discovery session on strategy and positioning
- Logo suite: primary, secondary and icon marks
- Colour palette and type system
- Brand guidelines document
What's included
What you actually get.
Logos, colour, type and brand guidelines for businesses that have outgrown their first logo.
- 01A discovery session on strategy and positioning
- 02Logo suite: primary, secondary and icon marks
- 03Colour palette and type system
- 04Brand guidelines document
- 05Business cards and stationery
- 06Social media profile assets
- 07Email signature
- 08Mockups showing the brand in use
- 09Every source file: AI, SVG, PNG and PDF
Who it's for
A good fit if this sounds like you.
- New businesses that want to launch looking established
- Companies whose brand no longer matches the quality of their work
- Startups heading into fundraising or a market launch
- Businesses merging, changing direction or expanding
- Brands whose look changes from one flyer to the next
How we work
How it runs, step by step.
You'll hear from us every week, and you'll know what something costs before we do it.
- 01
Discovery
We audit your current brand, look at your competitors and work out who you are talking to. Then we find the thing that makes you different, and design around it.
- 02
Design
2 to 3 logo directions, each with the reasoning behind it. We refine the one you pick, then build out colour, type and icons.
- 03
Delivery
Guidelines, every file format and mockups of the brand in use. Everything your printer, web developer or sign shop will ask for.
Proof
Work we've done in this area.
Stanex Brand Identity
Brand identity for Stanex - a bold, industrial visual system designed for a company operating in a competitive B2B space.
ATA Airline Brand Identity
Brand identity for ATA Airline - a premium visual system designed to convey safety, modernity, and national pride at every passenger touchpoint.
Ored Brand Identity
Brand identity for Ored - a distinctive visual language built to stand out in its market and travel consistently across all brand materials.
FAQ
What people ask before they start.
If your question isn't here, bring it to the call.
Do you do logo-only packages?
Yes. That said, a logo alone rarely fixes an inconsistent brand, so we'll usually suggest the full identity. It's your call.
How many revisions are included?
Two rounds at each stage. We haven't needed more than that for any client in years.
Your move
The world's still searching.
Book a free 30-minute call. We'll look at your website, your Google listing and what happens when someone calls, then tell you honestly what we'd fix first. If the answer is "not much", we'll say that too.