Olanur AI Matching Platform
A legal-tech SaaS that matches clients with the right lawyers. Sinreh Digital designed and built the front-end website and runs the ongoing SEO, GEO, and AEO, in collaboration with Olanur Technologies, who built the backend and matching platform.
The Challenge
Legal services are one of the highest-stakes categories for online trust. Building a platform that matches clients with lawyers requires communicating both the trustworthiness of the matching process and the quality of the lawyer network, simultaneously, to two audiences: people with legal problems and attorneys who want cases. Getting that balance wrong means losing one side of the marketplace.
Our Solution
Sinreh Digital partnered with Olanur Technologies on this build: Olanur Technologies engineered the backend and matching platform, and we designed and built the front-end. The result is a two-sided interface that speaks clearly to both audiences from the homepage. Prospective clients get a reassuring onboarding flow that guides them from their legal issue to the right attorney type; lawyers get a professional profile system and a clear value proposition for joining the network. We designed the matching experience to feel simple on the surface, despite the complexity Olanur's engine handles underneath.
Results
The platform launched with a clean, professional presence that established Olanur's legitimacy in a trust-sensitive category. The two-sided UX successfully separated the experiences for clients and attorneys, reducing confusion in the onboarding flow. On the front end, Sinreh Digital rebuilt the website as a custom Next.js application, replacing the original WordPress theme and plugin stack with a lean, modern framework. That gave full control over performance, markup, and accessibility. The payoff is a perfect 100/100 across all four Google PageSpeed Insights categories, on both desktop and mobile. Performance (100) means the site loads and becomes interactive almost instantly, with no layout shift or render delay. Accessibility (100) confirms it is fully usable for visitors relying on screen readers, keyboard navigation, and assistive tech. Best Practices (100) reflects a secure, standards-compliant build with no console errors or deprecated code. SEO (100) gives the site a technically flawless foundation for ranking. In a category that lives and dies on trust, that speed and polish translate directly into credibility and conversions. The backend and matching platform were engineered by Olanur Technologies. Sinreh Digital continues to support the site with ongoing SEO, GEO, and AEO.
Legal tech platforms face unique design challenges because users on both sides of the marketplace have high stakes and low tolerance for confusion. A person with a legal problem is often anxious, under time pressure, and not technically sophisticated, so the platform needs to make the matching process feel simple and safe. Attorneys are professionals evaluating the platform's credibility before they invest their time. This was a collaboration: Olanur Technologies built the backend and matching engine, while Sinreh Digital led the front-end website design and build and the ongoing SEO, GEO, and AEO.
Frequently Asked Questions
How do you design a two-sided marketplace website?+
By treating each user type as a separate audience with distinct needs, goals, and anxieties, then finding a unified visual language that serves both. The homepage needs a clear entry point for each side, with the experience diverging based on the path the user takes. On Olanur, we designed that front-end experience while Olanur Technologies handled the backend that powers the matching.
What makes legal tech platforms different to design?+
Trust is the dominant design requirement. Users on both sides of a legal matching platform are making high-stakes decisions, so every element, from color choices to copy tone to UI flow, has to communicate competence, security, and transparency.
How do you collaborate with a client's existing development team?+
Closely, and with clear ownership. On Olanur, Olanur Technologies owned the backend and matching platform while we owned the front-end website and the ongoing search work. We align on data, interfaces, and design so the two sides fit together cleanly, which lets each team focus on what it does best.
What do ongoing SEO, GEO, and AEO involve?+
Beyond the front-end build, we run a continuous search program for Olanur: SEO (technical health, content, and visibility in traditional search), GEO (generative engine optimization, so the brand surfaces inside AI-generated answers), and AEO (answer engine optimization, structuring content to win direct answers). It compounds over time as search and AI assistants send more qualified traffic.
Project Details
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