Unified Marketing Operations Dashboard

A dashboard connecting Google Analytics 4, Search Console, and Meta Ads typically takes 3–5 weeks, including API integration, data architecture, UI design, and the automated PDF reporting system. Complexity increases with the number of data sources, custom metrics, and team-specific reporting requirements.

Through authenticated API connections that query data on a defined schedule (daily refresh for this project). Each API has specific authentication requirements — Google uses OAuth 2.0 service accounts for server-to-server access. We set up the integrations to run on a scheduled basis so data is always up to date when the team opens the dashboard.

The PDF includes the week's key metrics across all platforms — organic traffic summary from Search Console, website behaviour from GA4, and paid performance from Meta. Each metric is shown with a week-over-week comparison and a 4-week trend line. It takes 30 seconds to read.

Yes. We have built versions of this dashboard architecture for agencies that want to offer their clients a branded live performance dashboard. The data sources, metrics, and branding are all configurable. Client access can be view-only, and the reporting can include multiple client accounts in a single interface.