AI Integration & Automation

AI Lead Generation Engine (Google Maps Scraper)

A B2B cleaning company wanted a consistent outbound pipeline. We built an AI-powered engine that scrapes Google Maps for target businesses, qualifies them, and sends personalized outreach automatically.

The Challenge

No outbound process. Sales team was spending 3 hours/day manually Googling businesses, finding emails, and copying data into spreadsheets. Inconsistent and slow.

Our Solution

Built an n8n workflow that pulls business data from Google Maps by category and location, enriches it with contact info, and triggers a personalized email sequence via Resend. AI writes the opening line using the business name and category.

Results

400 targeted leads generated per month on autopilot. 12% response rate on outreach. 3 new commercial contracts in first 60 days. Team no longer does manual prospecting.

The company relied 100% on referrals and word-of-mouth. They had no outbound strategy and no way to systematically reach new business clients in their target areas.

Frequently Asked Questions

Is it legal to collect business data from Google Maps for outreach?+

When done through Google's official Places API (which is what this system uses), yes. The Google Places API provides business data — name, address, phone, category — for legitimate commercial use. This is different from unauthorized scraping of consumer data. All data collected through this system is business contact information that the businesses have listed publicly.

How personalized are the outreach emails?+

Each email's opening line is generated by OpenAI using the business name, category, and location pulled from Google Maps. The rest of the sequence is a proven template adapted per industry segment. The personalization is enough to significantly differentiate from generic bulk email while remaining scalable — the system generates 400 personalized outreach emails per month fully automatically.

What is a 12% response rate for cold outreach, and is it good?+

The average response rate for cold B2B email outreach is 1–3%. A 12% response rate means this system is outperforming the category average by 4–12x. The difference is the relevance of the targeting (businesses in the exact category and geography), the quality of the initial personalization, and the strength of the service's value proposition.

Can this system be adapted for different industries and target geographies?+

Yes. The system is configured by category and location — to target a new industry, we update the category inputs and adjust the email template to match. New geographies are added by changing the location parameters. We have built versions of this system for cleaning companies, landscapers, IT service providers, and marketing agencies.

Project Details

Category

AI Integration & Automation

Services Used

Lead Generation SystemsAI AutomationEmail Marketing Automation

Tags

Lead GenerationGoogle Maps APIn8nEmail OutreachB2B

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