Fidar System — Acrylic & Plexiglass Supplier
E-commerce and product catalog website for an acrylic sheets and plexiglass supplier — material specifications, cut-to-size ordering, and B2B inquiry flow for wholesale and retail buyers.
The Challenge
Industrial materials suppliers need websites that serve two very different buyer types simultaneously: retail customers who need small custom-cut pieces and understand the product casually, and wholesale buyers who need material specifications, bulk pricing inquiry, and account management. Fidar System's existing presence was not effectively serving either group, leaving revenue on the table from both markets.
Our Solution
We built a product catalog site with specification pages for each material type — acrylic, polycarbonate, plexiglass, and specialty materials — alongside a cut-to-size ordering flow for retail buyers and a B2B inquiry form for wholesale accounts. The navigation separates retail and trade buying paths clearly, so each customer type reaches what they need immediately.
Results
The structured product catalog began ranking for material-specific search queries, bringing in new customers who were previously going to competitors with stronger online visibility. The B2B inquiry flow increased wholesale contact volume, and the cut-to-size process captured retail business that would otherwise have required a phone call.
Industrial product websites succeed when they replicate the knowledge of a seasoned salesperson in digital form. Buyers of materials like acrylic sheets and plexiglass often need technical guidance — thickness options, transparency grades, applications — before they can make a purchase decision. We structured Fidar System's product pages to provide that guidance, turning the website into a pre-sales resource that builds confidence before the customer contacts the team.
Frequently Asked Questions
How do you structure a website that serves both retail and wholesale buyers?+
We separate the user journeys clearly — distinct navigation paths, different content depth, and different CTAs for each buyer type. Retail buyers see a streamlined path to product selection and ordering; wholesale buyers are directed to account setup and bulk pricing inquiry.
What information should industrial product pages include?+
Material specifications (dimensions, grades, tolerances), application examples, pricing guidance, available sizes, and customization options. The goal is to give buyers enough information to qualify the product without needing to make a phone call.
Can the website handle custom cut-to-size orders?+
Yes. We built a configurator flow that lets buyers specify dimensions, select material type and thickness, and submit a custom order inquiry. For e-commerce-enabled builds, this can connect directly to a pricing calculator.
What types of businesses need industrial B2B product websites?+
Manufacturers, distributors, and specialty material suppliers all benefit from a well-structured online presence. A properly built product site with technical specs and a clear inquiry flow can meaningfully reduce pre-sales phone volume while increasing overall lead quality.
Project Details
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